Official GUINNESS Cheddar Launches in Ireland
We are really proud to announce that only official GUINNESS Cheddar has launched in Ireland and is available through our Irish partners Horgan’s Delicatessen Supplies, based in Mitchelstown Co.Cork, Ireland.
What better a place to announce our partnership than the GUINNESS Storehouse in Dublin, where we enjoyed a day of celebrating our Cheddar with a selection of beers and food sampling, each perfectly paired by the chefs and beer team to compliment the bold and malty taste of GUINNESS cheddar.
Thanks to the Guinness licensing team our team along with our guests enjoyed a fascinating tour of the Storehouse, and a lunch of Oysters and Guinness.
Horgan’s Delicatessen Supplies is a family-owned and operated business. Since the 1970’s, when the company was founded, Horgan’s have been dedicated to sourcing the finest quality food products around the globe, and providing an exceptional and personalised service to their customers, with whom they work with as partners in shared success. Today, this vision has seen the business evolve into one of the premier specialty food distributors on the island of Ireland.
The distribution agreement, was signed ahead of a visit by both companies to the Guinness Storehouse in Dublin. During the visit, both family owned enterprises, met with the senior licensing team, where they sampled pairings of cheese and beer, discussed the partnership, then reviewed the GUINNESS Cheddar product range.
Infused with the distinctive taste of real GUINNESS beer, the cheddar, which is produced in Somerset by Windyridge Cheese, is part of a three-year licensing deal. GUINNESS Cheddar will also be available in the UK from August, and Windyridge will soon announce further listings and agreements for distribution in North America. This comes after the company recently extended their licence agreement for the US market, prior to showcasing GUINNESS Cheddar at the Summer Fancy Food Fair in New York, which took place this June.
In Ireland, Windyridge will work together in partnership with Horgans Delicatessen Supplies on a strategy that will see a range of GUINNESS Cheddar products being made available in different weights, sizes and slices, some of the truckles are coated in a signature black wax. Horgan’s clients, include
Horgans Delicatessen Supplies is a family-owned and operated business. Since the 1970’s, when the company was founded, Horgans have been dedicated to sourcing the finest quality food products around the globe, and providing an exceptional and personalised service to their customers, with whom they work with as partners in shared success. Today, this vision has seen the business evolve into one of the premier specialty food distributors on the island of Ireland.
Managing Director of Horgans Delicatessen Supplies, Michael Horgan said:
“Horgans are delighted to have partnered with Windyridge Cheese to bring the very special GUINNESS Cheddar to Irish retail, and we’re thrilled to have this iconic label and delicious cheese in our brand portfolio, we look forward to making it a success and sharing it with our customers”
Managing Director of Windyridge Cheese Melvin Glynn, commented:
“We are thrilled to be able to bring GUINNESS cheddar to cheese and food lovers here in Ireland, and we can’t think of a better place to announce our partnership with Horgans, overlooking the beautiful city of Dublin, at St James Gate brewery, where Arthur Guinness developed his unique recipe, craft and vision for the brand”. “ Together with Horgans, who are our valued partner, and experts at what they do, we will make sure that we keep the heritage of the brand alive by delivering on the quality and flavour of our product, as well as maintaining the provenance and family values that we both share”
For launch, the marketing team at Windyridge is to help develop a number of core channels to target cheese connoisseurs and consumers who are looking for a unique flavour and one of a kind taste experience. The company is also targeting GUINNESS fans who enjoy its rich full-bodied taste, and who are passionate about good food.
GUINNESS Cheddar is to be made available in different weights. Smaller limited waxed editions are also planned, perfect for the snacking sector, special occasion and gifting.
symbol groups in Ireland via Central Distribution. Horgan’s Van Sales Fleet will also deliver GUINNESS Cheddar
all of the retail multiples and
directly to hundreds of valued independent customers across Ireland.
Declan Hassett, Senior Licensing Manager at Diageo, added,“ I’m delighted that we can now enjoy this delicious cheddar here in Ireland, not only because it’s a beautiful pairing with a pint of GUINNESS, but the fact that we that we have a product that is both delicious and compliments our beers, I am really looking forward to seeing the product hit retail, as Windyridge together with Horgans make this a success in the Irish market”.
GUINNESS Cheddar is hand crafted using locally sourced cheese, made with care and matured specifically to suit the intricate flavour combinations, which produce a bold, delicious and malty cheese.
You can read about the launch here in the Irish Times
Retailers interested in stocking GUINNESS Cheddar in Ireland can call Horgans on 1-800-303-900 or send an email to email@example.com
For further information about GUINNESS Cheddar or Windyridge Cheese, please contact Commercial Director Matthew Glynn on + 44(0) 1963 824411 or email Hello@GUINNESScheddar.com
NOTES TO EDITORS
GUINNESS and Windyridge bring you this truly unique cheddar range. Father and son, Melvin and Matthew Glynn, operate the company. Melvin is a well-known and respected industry visionary that has been working in cheese production, for over 35 years with companies based in both the UK and Europe.
Previously he was managing Director of Ilchester Cheese where he oversaw massive expansion and a huge increase in turnover and profit, organised a successful management buyout of the business, and the subsequent sale to TINE (the largest dairy group in Norway). He also worked as Managing Director of Burt’s Potato Chips where he grew sales by 66% in one year
The food business runs deep in Managing Director, Michael Horgan’s family, since 1921, when his Grandfather opened Horgan’s Butchers Shop on the main street of Mitchelstown. The Butchers Shop was eventually passed down through the generations to Michael, where in 1976, Horgan’s Delicatessen Supplies Ltd. was founded by Michael and Maura Horgan from a warehouse at the rear of the shop.
Horgans began its operations as an importer and distributor of a small range of specialty cheeses and meats, which, at the time, was a much-underserved niche in the Irish market. Over time, the business expanded to meet growing awareness and demand from the Irish consumer, for a larger variety of continental cheeses and meats. In 1987, to meet the growing demands of the business, Horgans moved to its current location, a state- of-the-art warehouse and production facility with over 40,000 square feet of warehouse and office space.
Horgan’s Delicatessen Supplies is a family-owned and operated business. Since the 1970’s, when the company was founded, Horgans have been dedicated to sourcing the finest quality food products around the globe, and providing an exceptional and personalised service to our customers, with whom we work with as partners in shared success. Today, this vision has seen the business evolve into one of the premier speciality food distributors on the island of Ireland.
Horgan’s Delicatessen Supplies is a supplier to all of the retail multiples and symbol groups in Ireland via Central Distribution. Horgans Van Sales Fleet also deliver directly to hundreds of valued independent customers nationwide. Our products are carefully sourced locally, domestically and internationally. Horgans are also widely known for the Horgan’s Signature Range of meats, cheese and pates.
About GUINNESS Cheddar
GUINNESS Cheddar is the world’s only official GUINNESS Cheese. Made with the finest ingredients and infused with the distinctive taste of GUINNESS. Bold, complex and magnificently malty, GUINNESS Cheddar is a unique expression of the GUINNESS heritage. Matured for now.
GUINNESS was established in 1759, when Arthur GUINNESS signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with 10 million glasses of GUINNESS enjoyed every day around the world. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate, Dublin. www.GUINNESS.com
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and GUINNESS.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere
GUINNESS CHEDDAR: NEW YORK LAUNCH PARTY
A few weeks ago we headed to New York to launch GUINNESS Cheddar at The Summer Fancy Food Show, the largest speciality food industry event in North America. Alongside our partners Atalanta Corporation and Coombe Castle, we were overwhelmed with the response at The Fancy Food show and from everyone who we met during our stay in the Big Apple.
As well as showcasing the Guinness Cheddar range at the show, we also held an exclusive pre show party, hosted on a wonderful rooftop venue in Midtown overlooking the iconic Empire State Building.
At this intimate event, guests who included customers, associates, press, buyers and family, were all treated to an evening that celebrated everything about Guinness Cheddar, and our new venture in the United States.
Guinness ambassadors were on hand to show how to pour the perfect pint of GUINNESS, as well as a delicious range of food expertly prepared by chefs Andy Gonzales of Steinbeck’s and Cameron Thomson of Farm Burger Chef. The food included Smoked Brisket with grilled Guinness Cheddar, Mini Shepherd pies with Guinness Cheddar, Chocolate Guinness brownies, Warm Guinness Cheddar and stout dips, with baked pretzel loaves, as well as other delicious combinations prepared for the evening.
All of the dishes were matched with Guinness Draught, Open Gate Brewery beers and GUINNESS Blonde chilled especially for the culinary feast.
What could be better, Beer and food lovers from far and wide, getting together to celebrate and relish this one of a kind celebration.
More soon as we head to launch!
Selfridges x Guinness Cheddar
Today, we’re proud to announce our first ever listing in the UK with the worlds best department store Selfridges in London.
Founded by Harry Gordon Selfridge in 1908. The flagship store on London’s Oxford Street is the second largest shop in the UK (after Harrods) as story that we are proud to be involved with.
In July we are joining the world famous food hall in celebrating The best of Irish Food and Drink. This exciting summer food event Celebrates Irish producers and products. The event running for 6 week starting on Aug 6th, during that time our cheese ambassadors will be on hand to meet Selfridges customers and share samples of our delicious cheddar with shoppers. Why not head down and see the range at the Selfridges Cheese counter, which includes our popular 250gm brewers truckle, all hand crafted and wrapped in black wax to seal in the flavour, which is infused with the distinctive taste of GUINNESS.