GUINNESS CHEDDAR: NEW YORK LAUNCH PARTY
A few weeks ago we headed to New York to launch GUINNESS Cheddar at The Summer Fancy Food Show, the largest speciality food industry event in North America. Alongside our partners Atalanta Corporation and Coombe Castle, we were overwhelmed with the response at The Fancy Food show and from everyone who we met during our stay in the Big Apple.
As well as showcasing the Guinness Cheddar range at the show, we also held an exclusive pre show party, hosted on a wonderful rooftop venue in Midtown overlooking the iconic Empire State Building.
At this intimate event, guests who included customers, associates, press, buyers and family, were all treated to an evening that celebrated everything about Guinness Cheddar, and our new venture in the United States.
Guinness ambassadors were on hand to show how to pour the perfect pint of GUINNESS, as well as a delicious range of food expertly prepared by chefs Andy Gonzales of Steinbeck’s and Cameron Thomson of Farm Burger Chef. The food included Smoked Brisket with grilled Guinness Cheddar, Mini Shepherd pies with Guinness Cheddar, Chocolate Guinness brownies, Warm Guinness Cheddar and stout dips, with baked pretzel loaves, as well as other delicious combinations prepared for the evening.
All of the dishes were matched with Guinness Draught, Open Gate Brewery beers and GUINNESS Blonde chilled especially for the culinary feast.
What could be better, Beer and food lovers from far and wide, getting together to celebrate and relish this one of a kind celebration.
More soon as we head to launch!