Guinness celebrates work of John Gilroy with limited edition, illustrated cans
British artist John Gilroy is best known for his comical and colourful advertising campaigns for Guinness that he created over a period of four decades.
To celebrate what would have been John Gilroy’s 120th birthday, Guinness has released a series of cans featuring some of the artist’s most enduring designs. The series includes an illustrated toucan; a symbol that has been associated with the Guinness brand since 1935, and regularly appears in its posters, adverts and other promotional materials.
Gilroy’s work for the Guinness brand dates from the 1930s to the 1960s, and includes the famous “My goodness, My Guinness” campaign that went on to become one of the world’s longest running campaigns, according to Guinness.
The cans have been designed in-house by Guinness, and refreshing idea and a departure from its classic black packaging. Each of the illustrations are set against a simple, white background, allowing Gilroy’s classic designs to speak for themselves. Perfect with some of our malty and delicious Guinness Cheddar.
The limited edition cans are now available at major retailers across the UK and perfect with a hunk of Official GUINNESS Cheddar, Cheers.